Binance ran an aggressive charm campaign in an effort to drive global adoption of cryptocurrency and Web3.
From a massive five-year anniversary event in Paris to signing a deal with Cristiano Ronaldo to help the world’s most famous footballer create NFTs, the global crypto exchange has left nothing to chance.
The company also signed an agreement with Senegalese TikTok sensation Khaby Lame, to deliver content that demystifies cryptocurrency to his 142.7 million followers.
TikTok, created in 2016 by the Chinese company ByteDance, was the most downloaded application in the world in the first quarter of 2022surpassing Instagram with 175 million downloads.
Lame became the most followed TikToker in the world earlier this month. It remains hugely popular in its home country and across the continent, raising the question of whether its new crypto content will help move the dial for block chain technology in Africa.
It is a mixed bag for cryptocurrency in Senegal. The government has launched a national digital currency, the eCFA, which failed to arouse significant interest among citizensand various startups and companies have entered the country to deepen the reach of cryptocurrency.
On the other hand, digital literacy rates are low compared to other African countries and although the official language is French, most of the population speaks Wolof, which is a local language that has very little material. on the blockchain – although perhaps the new meta No language left out The AI program will make a difference if it succeeds in making more African languages available for translation on the web.
Nigeria’s recent launch of a central bank digital currency (CBDC) called eNaira was also disappointing.
Over to you, Blade. Let’s see if smiling can help.
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