Crypto exchange Binance will offer NFT tickets for matches of one of Italy’s top football teams, Lazio, during the upcoming season of the Italian Serie A league. Lazio fans will be able to use the tokens to also enjoy various discounts.
Lazio fans will buy NFT tickets from Binance cryptocurrency exchange
Binance, the world’s leading crypto trading platform, has announced the launch of NFT ticket sales for Italian football club SS Lazio matches in the 2022/23 season. Buyers will use Non-Fungible Tokens (NFTs) to visit the legendary Stadio Olimpico, Rome’s largest sports complex, and watch their favorite team’s home games.
In addition to access to the stadium, ticket holders will be able to benefit from numerous discounts, including 10% on any product sold in the Lazio shop and 20% on tickets for the club’s matches in the Europa League, the annual competition organized by the Union of European Football Associations (UEFA).
In addition to the discounts, fans who purchase the digital tickets will also have the opportunity to earn Fan Tokens and gain access to a number of exclusive events. To purchase a ticket, Lazio fans will need to open an account with Binance and visit the Binance Fan Token Platform.
The digital asset exchange argued that NFT tickets will help solve some well-known issues with the traditional ticket distribution system. For example, non-fungible tokens help prevent double ticketing, when a single seat at the stadium is sold twice, and prevent counterfeiting of tickets and issues related to loss or spoilage.
Binance is the main shirt sponsor of Lazio. The €30 million ($30.5 million) sponsorship deal was announced last fall. The two parties reached an agreement for an initial period of two years with the possibility of extending it for a third year.
NFT ticketing initiative comes after Binance reached exclusive multi-year deal in June NFT Partnership with Portuguese soccer superstar Cristiano Ronaldo. The famous footballer plans to release several NFT collections to offer subscribers the opportunity to “own an iconic piece of sports history”.
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