With 19 locations across Canada and plans to expand into the United States, this $6 million taco franchise wants to capitalize on its growing customer base.
The collection, Tenacious Tacos, allows holders to receive both Web3 and real world benefits. Additionally, for those who wish, they can stake their non-fungible tokens (NFTs) to earn additional digital rewards.
According to the official statement, staked Tenacious Tacos can be redeemed for rewards such as the chance to earn a lifetime of free food or monthly payouts. ETH/WETH.
Previously, the Landry Restaurant Group, which includes Bubba Gump Shrimp Factory and Rainforest Cafe, introduces a bitcoin loyalty program. However, in this case, customers were able to earn Bitcoin rewards (BTC), such as $25 worth of Bitcoin for every $250 spent at one of the brand’s many restaurants.
StrEAT’s method simultaneously adds additional value to traditional loyalty programs and utility to NFTs.
A Canadian-based restaurant franchise adds more utility to the growing number of NFT use cases. The StrEATS Franchise plans use NFTs in their new customer loyalty program.
Related: NFT utility to address ticketing dilemmas? Experts weigh
Joe Klassen, CEO of Joeys Group of Restaurants and founder of the Tenacious Tacos NFT project, emphasized the importance of their community: “The vision of this project is to connect with the community while simultaneously creating the opportunity for them to share our growth. Success.”
The real benefits of the NFT Loyalty Program include 20% off at all StrEATS venues, VIP access to the event and voting rights on new menu features.
In June of this year, the leading burrito and taco chain Chipotle introduced cryptocurrency payments in nearly 3,000 locations across the United States Last month, the chain also announced crypto giveaway to customers through a digital game.