US-based casual fast food chain Chipotle has launched an online game that will give customers the chance to win over $200,000 in crypto.
In an announcement Monday, Chipotle said that, until July 31, fans could play his “Buy The Dip” game using their rewards accounts. The company will offer $45,000 in Bitcoin (BTC), $10,000 in ether (ETH), $13,750 to Solana (FLOOR), $14,250 in Avalanche (AVAX) and $14,250 in Dogecoin (DOGE) through the game.
“We want to build the next generation of Chipotle fans by connecting with the Web3 community,” said Chris Brandt, Chief Marketing Officer of Chipotle.
Free crypto giveaway?
— Chipotle (@ChipotleTweets) July 25, 2022
The restaurant chain gave away $100,000 in BTC in April 2021 as part of a promotion for National Burrito Day. In June, Chipotle announced that its approximately 3,000 restaurants in the United States accept 98 cryptocurrencies as payment through digital payment provider Flexa.
Other major fast food chains in the US have held similar crypto giveaways as the space has grown. In November 2021, Burger King in partnership with Robinhood give away BTC, ETH, and DOGE as part of customer purchases. The Chinese branch of McDonald’s launched a campaign for customers earn 188 non-fungible tokens to celebrate his 31st birthday, while his US operations later filed several trademark applications suggesting an entrance into the metaverse.
Many users have been buy dips of Bitcoin price following significant volatility across the crypto market. Chipotle said it would award prizes based on the exchange rate on the day of the award rather than at the end of the campaign. ProShares, on the other hand, has recently started offering investment vehicles with exposure to short BTC amid many reports, a crypto winter had arrived.