Dr Squatch has created a new limited edition bar on the bricc channel and we’re taking it to the moon with Crypto Cleanse. The brand has extracted unique ingredients like Crypto Fortunei Exfoliator and skin-soothing Seven Golden Candlesticks to create this disruptive drop that gives you a verified clean. The invigorating banana mint scent gives you a sense of optimism about this non-fungible freshness.
“With the launch of this bar, we are seamlessly blending elements of entertainment and education in two areas that appeal to today’s cultural zeitgeist: self-care and cryptocurrency,” said Josh Friedman, Chief Marketing Officer at Dr. Squatch. “By partnering with Nychos and CryptoDads, the brand is able to enter this new cryptocurrency and NFT market while staying true to our brand values. Nychos is dedicated to finding and supporting new artists by sharing their work and giving them a platform, much like Dr. Squatch does with emerging talent, while CryptoDads shares an interest with the brand in supporting causes focused on men’s health.”
“While we’re excited to be a part of the NFT fun, we also recognize the impact that NFTs and blockchain technology have on the environment. Our love for the planet is an important part of who we are at Dr. Squatch, this is why we are also in partnership with Air to track and offset the carbon emissions created when minting NFTs.”
Alongside the launch of the Crypto Cleanse product, Dr. Squatch is launching a contest in which three participants will be randomly selected to win an NFT created by partner artists, Nychos, CryptoDads, and an internal Squatch member. The Crypto Cleanse Contest runs from July 22 – August 5. Each winner will win a personalized NFT featuring a unique rendering of the Dr. Squatch “Squatch” logo in their own style as well as a $500 Dr. Squatch Gift Card.
“For this collaboration, I wanted to dissect the Squatch and break it down into its basic elements,” Nychos said. “The soap’s heart pumps the foam through the veins, and the rest is its disruptive and creative expression of communicating that message.”
“We felt Dr. Squatch was the perfect match for us because of our shared desire to educate, entertain, promote health, and positively impact our communities,” Crypto Dads said. “To celebrate our partnership, we are delighted to announce that Dr Squatch has offered to donate $10,000 at St. Jude’s Children’s Hospital to support our shared vision to help improve lives.
The Crypto Cleanse bar is available to Dr. Squatch subscribers for $6 and $8 for unique buyers on 22nd of July. The Crypto Cleanse is available for purchase exclusively from the Dr. Squatch website at www.drsquatch.com.
About Dr. Squatch Soap Company
Dr. Squatch is a natural soap and personal care company for men, and one of the fastest growing natural personal care companies in the country, reaching approximately $100 million on sales in 2020. Dr. Squatch’s flagship products are cold-processed natural bar soap, deodorant, shampoo and conditioner, and toothpaste. Dr. Squatch sells high-quality men’s personal care products made in America and wants all men to “feel like a man, smell like a champ.” https://drsquatch.com.
SOURCE Dr Squatch