An English national league team signed three players based on fan voting on NFTs. League Two side Crawley Town have contacted supporters to ask their opinion on which player to sign through an NFT vote.
Notably, Crawley Town offered the club’s NFT and season ticket holders to participate in the vote. Although not all season ticket holders joined the process, the club eventually recruited three outfield players. Therefore, causing the signature by Jayden Davis, Ben Wells and Moe Shubbar.
However, co-owner Preston Johnson said not all NAFTA holders were part of the process. Johnson established that despite fan involvement in transfer decisions, the final decision on who to play rests with the manager. The co-owner has revealed the club haven’t given fans the final say on who to sign. Instead, the club had previously provided them with statistics to help fans make decisions.
Still, the development is remarkable in terms of how NFTs have helped change fan engagement. The initiative is a substantial development over the type of pledge offered by the well-known sports token company “Socios”. With Socios, fans only make decisions about minor issues like what kind of music to play on the stadium music system.
Remember that the Ligue 2 club recently experienced a turnaround. Around April, the club witnessed a takeover by crypto enthusiasts, WAGMI united. Since then, the club has made headlines for many developments.
First, the club made an ambitious move for award-winning Chelsea manager Emma Hayes. After failing to lure the gaffer to the club, Crawley Town turned their attention to Arsenal youth coach Kevin Betsy. Hence, getting his signature last month.
Moreover, the presence of crypto enthusiasts as owners of the club has created a romance between the club and crypto. The club launched an NFT-only strip, making history as the first English side to make such a move. Additionally, Crawley Town has launched its own native token, allowing fans to earn the club’s third strip if they invest in the native token.
The club’s new owners have cut ticket prices by 30% while selling 10,000 NFTs to fans. This innovation generated $4 million in revenue for the club. Additionally, the owners inaugurated a seven-member board with direct connections.
Finally, the presence of the new owners generated a new nickname for the club. Crawley Town is now referred to as ‘The Internet Football Team’. The new owners aim to create a mobile international community of football fans. Believe that anyone with internet access can actively support the club, regardless of location. The club are aiming to play at the top of English domestic football, despite being three promotions away.
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