Fanzee said today that he has closed a $2 million funding round to bring his idea for a Ton blockchain-based sports fan engagement platform.
The startup has built a fan engagement platform for sports clubs that want to increase their level of interaction with their fans, allowing them to foster a greater sense of community and reward their most loyal supporters.
It’s an idea that has received huge support from investors such as TONcoin.fund, MEXC Pioneer, KuCoin Ventures, Huobi Incubator, vlg.digital, 3Commas, Orbs.com and Hexit.capital, part of Hemma Group based in Switzerland, to name just a few.
Fanzee CEO Ajay Jojo said he was honored to have received support from some of the greatest minds in the Web3 movement and promised to deliver “tremendous value” to millions of sports fans by leveraging digital assets such as NFTs.
Fanzee’s platform uses blockchain innovations like tokenization to help sports clubs create interactive challenges like quizzes. With it, they can effectively gamify fan loyalty programs and unlock new revenue streams, Fanzee said, while rewarding those fans for their participation.
For example, Fanzee can help soccer teams create game day challenges such as a morning quiz based on the events of the previous match and player versus player challenges where fans can bet on important match events with their friends. Other ideas include an end-game quiz designed to test fans on how well they followed the game, and an end-game challenge that involves collecting three video moments from the game.
By participating in these challenges, fans will be able to earn prizes such as experience points, NFT tokens, and cryptocurrency (like a club specific coin). Each participating fan will be able to register and earn points for their “fan level”. This way, clubs could create their own fan rankings that rank all of their fans. This will inspire fans to step up their interaction in order to move up the leaderboard to win even more valuable prizes. For example, a club could offer NFTs to their top-ranked fans that function as a match ticket for the upcoming home game.
Fanzee will also operate a third-party marketplace where fans can come together to buy and sell digital assets related to their clubs. So if someone wins an NFT that offers a free ticket to the next game, but they can’t be there, they can sell that NFT to someone else who can benefit from it. Additionally, Fanzee takes the complexity out of using crypto wallets by automating these processes for fans who like to keep things simple.
Mark Chadwick, head of due diligence at TONcoin.fund, a $250 million growth fund for projects built on the TON blockchain, said Fanzee’s goal is to put sports fans first. by engaging with them in a way that would never have been possible before.
“Fanzee’s platform, with its gamification mechanisms, will generate real value for sports organizations and their fans,” Chadwick insisted.
Image source: Fanzee