Eventually, multiple channels dedicated to gaming will become dominant, with easy ways for video game companies to pay into the pool while generating a greater amount of rewards to give away in-game, taking games beyond punctual compartmentalization, unique currencies of the game that nobody wants. Just like no one wants to buy celery at the grocery store with a piece of celery and then switch to a piece of bread to buy ciabatta bread, no one will want a world of warcraft coin when you have a working general purpose coin. easily on DOTA 2, WOWIII , Diablo, Counter Strike and everything that happens on the pike.