EXMO, a crypto exchange operating since 2014, this week announced a rebranded visual identity with a new logo, brand colors and design features. This rebranding comes as EXMO continues to grow its crypto platform while looking to expand its presence in other jurisdictions.
Some new developments underway at EXMO:
- Soon, users will be able to earn passive income through EXMO’s new staking platform.
- Plans to launch an EXMO crypto debit card.
- Expansion of its services in international markets with the opening of offices in Poland and Lithuania.
The rationale for the brand change:
“At EXMO, we have a vision of a world where crypto is in every wallet. Hassle-free. We want to achieve this by making crypto as simple and accessible to everyone as possible. And we know you already appreciate EXMO for offering friendly services and helpful support.Also for the ability to trade anywhere and anytime, concluding transactions with just a few clicks.Such significant changes required a rethinking of our business style, which has long since needed a massive upgrade, so today we’re introducing a new brand identity for EXMO with an all-new visual concept, we’re launching a new logo, brand colors, and design elements. are simplicity, boldness and a pinch of fun. But above all, we have changed our logo. Simple and easily recognizable, it represents the humanity of our brand. The logo is distinguished by the letter o wavy “m” which symbolizes exchange rate charts and also looks like a spring that will launch you into the world of crypto. »
– The EXMO team regarding the rebranding