The digital world is in a state of profound change that is both overhyped and underappreciated. Many enabling technologies are not well understood by marketing leaders, leading to mixed responses to these emerging capabilities. Is it time to step in and redeploy marketing resources? Or should I wait while others learn lessons the hard way? Let’s explore the fundamentals of these five technologies and assess how prime-time ready they are. Web 3.0 – The third evolution of the World Wide Web is underway. Proponents promise a more democratized approach to this new generation of the web, but its evolution is more organic and less standards-based. This leaves many people wondering, “What is Web 3.0?” There is no definitive answer, but one will evolve over time based on the underlying technologies that enhance Web 2. Blockchain capabilities will improve the security and authentication of digital assets promising ownership individual of their identity, information and assets paving the way for cryptocurrency, decentralized. finance (DeFi) and non-fungible tokens (NFT).
Whole story : What CMOs need to know now about Web 3, Metaverse, Crypto, Digital Wallets, and NFTs.